| Year 1 |
- Buyer Behavior.
- Regression Analysis.
- Philosophy of Science and Measurement.
|
- Marketing Strategy.
- Multivariate Methods.
- Experimental Design.
|
- First Year Paper.
- Elective.
|
| Year 2 |
- Structural Equations Modeling 1.
- Marketing Theory.
- Psychological Models of Consumer Behavior.
|
- Brand/Consumer Equity.
- Elective(s).
|
- Personal Research.
- Study for Comprehensive Examination.
- Marketing Models.
|
| Year 3 |
- Comprehensive Examination.
- Oral Marketing Candidacy Exam.
|
- Dissertation Research.
- Elective.
|
- Defend Dissertation Proposal.
- Prepare for AMA job interviews.
- Job Interviews (AMA Summer Educators' Conference).
- Elective.
|
| Year 4 |
- Dissertation Research.
- Personal Research.
- Elective.
|
- Defend Dissertation.
- Personal Research.
- Elective.
|
- Defend Dissertation.
- PhD Graduation.
|