John is a Lecturer in the Marketing Department at the University of Georgia's Terry School where he teaches in the Masters in Marketing Research program, the BBA program, and the Ph.D. program.
In addition, he has an active consulting practice that includes an ongoing relationship with SDR Consulting where his responsibilities include statistical design and analysis, proposal development, and client relationships.
John's specific areas of expertise are pricing, product optimization, new product development, market segmentation, and customer/employee satisfaction modeling. His full-time practitioner experience in conjoint, discrete choice, and multivariate analysis spans over 7 years.
His research has been presented at professional meetings both nationally and internationally, and published in a variety of academic and practitioner outlets including The Journal of Business & Economic Statistics, The Journal of Professional Pricing, and Marketing Research.
John regularly teaches executive seminars on experimental design, conjoint, and discrete choice for marketing research applications. In addition, he has served as an ad hoc reviewer and referee for Marketing Research, The Journal of Business and Economic Statistics, and the Decision Sciences Institute national meetings.
Previously, John was on the faculty at the Goizueta Business School, Emory University. While at Emory he received the MBA Distinguished Educator Award, and was mentioned in Business Week's Guide to the Best Business Schools, 2nd Edition.
John received his Ph.D. from the University of Georgia in Management Science (Quantitative Business Analysis). He also acquired an MS in Statistics and was awarded a BS in Chemistry with honors. Both are from the University of Miami.
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