Dr. Crask earned the B.S., M.B.A. and D.B.A. from Indiana University where he was selected as an American Marketing Association Doctoral Consortium Fellow. Professor Crask's teaching interests are in the areas of marketing research and marketing strategy.
Professor Crask has published over three dozen articles and papers dealing with marketing research methods and with strategic issues in marketing. These articles have appeared in such journals as Business Horizons, California Management Review, Columbia Journal of World Business, Decision Sciences, Handbook of Business Strategy, International Journal of Physical Distribution, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Marketing, Journal of Marketing Research, Journal of the Marketing Research Society, Journal of Retailing, Journal of Travel Research, and Public Opinion Quarterly. He is also the co-author of two books, one on marketing strategy and one on marketing research.
Professor Crask is a member of and has presented papers at the meetings of the American Association of Advertising, Academy of Marketing Science, the American Marketing Association, and the Southern Marketing Association. He is also a member of the editorial review board of the Journal of Business Research.
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