Marketing Courses
MARK 7700: Discrete Choice and Conjoint Analysis
A practitioner-oriented introduction to conjoint and discrete choice analysis. Topic coverage includes self-explicated approaches, full profile ratings/rankings conjoint, hybrid methods, choice based conjoint, latent class and hierarchical bayes methodologies. Students receive hands-on experience applying the different methods from questionnaire design and modeling to development of market simulation tools. Offered every year.
Prerequisite: Permission of department.
3.0 hours
Programs of Study
Syllabi
- MARK 7700: Discrete Choice and Conjoint Analysis (UGA Bulletin)
Schedule of Classes
Spring 2012 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 34310 | Wurst
|
2 p.m. – 3:15 p.m.
Caldwell 206
|
2 p.m. – 3:15 p.m.
Caldwell 206
|
