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Terry College of Business

Georgia’s flagship business school, founded in 1912

Marketing Courses

MARK 4600: Integrated Marketing and Brand Communication

The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases. Offered every year.

Prerequisite: MARK 3000.

3.0 hours

Programs of Study

Schedule of Classes

Fall 2012 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
94666 Cunha, Da
9:30 a.m. – 10:45 a.m.
Sanford 309
9:30 a.m. – 10:45 a.m.
Sanford 309
04667 Cunha, Da
11 a.m. – 12:15 p.m.
Caldwell 206
11 a.m. – 12:15 p.m.
Caldwell 206
Summer 2012, May Session Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
23326 Grantham
11 a.m. – 1:45 p.m.
Sanford 212
11 a.m. – 1:45 p.m.
Sanford 212
11 a.m. – 1:45 p.m.
Sanford 212
11 a.m. – 1:45 p.m.
Sanford 212
11 a.m. – 1:45 p.m.
Sanford 212
Spring 2012 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
04006 Grantham
8 a.m. – 8:50 a.m.
Sanford 209
8 a.m. – 8:50 a.m.
Sanford 209
8 a.m. – 8:50 a.m.
Sanford 209
24007 Grantham
9:05 a.m. – 9:55 a.m.
Sanford 209
9:05 a.m. – 9:55 a.m.
Sanford 209
9:05 a.m. – 9:55 a.m.
Sanford 209
Fall 2011 Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
85159 Cunha, Da
8 a.m. – 9:15 a.m.
Caldwell 302
8 a.m. – 9:15 a.m.
Caldwell 302
45160 Cunha, Da
9:30 a.m. – 10:45 a.m.
Caldwell 206
9:30 a.m. – 10:45 a.m.
Caldwell 206
Summer 2011, May Session Schedule
Athens, GA (University of Georgia)
Call # Instructor Mon Tue Wed Thu Fri
93520 Grantham
11 a.m. – 1:45 p.m.
Sanford 112
11 a.m. – 1:45 p.m.
Sanford 112
11 a.m. – 1:45 p.m.
Sanford 112
11 a.m. – 1:45 p.m.
Sanford 112
11 a.m. – 1:45 p.m.
Sanford 112
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Page Updated on Friday, February 10, 2012

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