Marketing Courses
MARK 4500: Services Marketing
Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced. Offered every year.
Prerequisite: MARK 3000.
3.0 hours
Programs of Study
Syllabi
- MARK 4500: Services Marketing (UGA Bulletin)
Schedule of Classes
Fall 2012 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 74665 | Emmelhainz
|
2:30 p.m. – 3:45 p.m.
Sanford 209
|
2:30 p.m. – 3:45 p.m.
Sanford 209
|
Spring 2012 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 54003 | Norvell, Timothy
|
9:30 a.m. – 10:45 a.m.
SLC 214
|
9:30 a.m. – 10:45 a.m.
SLC 214
| |||
| 74004 | Norvell, Timothy
|
11 a.m. – 12:15 p.m.
SLC 214
|
11 a.m. – 12:15 p.m.
SLC 214
| |||
| 94005 | Emmelhainz
|
2:30 p.m. – 3:45 p.m.
Sanford 209
|
2:30 p.m. – 3:45 p.m.
Sanford 209
|
Fall 2011 Schedule
| Call # | Instructor | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|---|
| 65158 | Emmelhainz
|
2:30 p.m. – 3:45 p.m.
Caldwell 102
|
2:30 p.m. – 3:45 p.m.
Caldwell 102
|
